Today, Latinos are the largest minority group in the country and represent nearly one out of every five persons in the US. Amazingly, their numbers are growing more than three times faster than the average US growth rate.
This rapidly growing Hispanic population puts them in the enviable position of having a powerful impact on commerce, government, and politics. It also provides a rich opportunity to increase their participation and impact on grassroots advocacy and political elections at the local, state, and national levels.
According to the University of California Los Angeles (UCLA) Latino Policy & Politics Institute, “Latinos had the lowest (voter) registration rate among racial and ethnic groups during the 2020 general election at 61.1%.” However, “…once registered, 88 percent of Latino voters cast a ballot.” The report goes on to claim, “Despite the increased role of Latino voters in determining elections…the mobilization of Latino votes has frequently lagged behind other major demographic groups.”
In other words, Hispanics have been slower to register to vote, but once registered, they are very likely to vote and significantly impact elections. Thus, it’s critical that we in the business community have an organization specifically dedicated to effectively educate, register, motivate, and activate this powerful Latino constituency.
The Latino Action Alliance (LAA) is a 501 (c)(4) non-profit advocacy group that will conduct grassroots lobbying of legislation at all levels of government. It will also educate Latino communities about legislative issues and, if necessary, call on them to act for their own benefit.
To increase public policy awareness of Hispanics in specific states throughout the country, educate them on the value of civic participation in local, state, and national governments and encourage them to be engaged citizens.
We will gauge success each year by evaluating voter registration numbers in selected states, election participation, and the increased number of business leaders and elected officials from within the Latino communities who engage with our efforts.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.